Say hello to State of Style’s first #CustomerOfTheMonth, Filip Lazov. Footballer and Co-founder of one of our newer labels in store, Playerzone, Filip’s side hobby seems to be spending time and money at State of Style store in Zagreb. We were just as excited as he was when he was announced as the face of Robert Sever’s Limited Edition Campaign with the stunning Ana Stankovic from Talia Models.

Not just a pretty face, this busy boy is also studying Economics at University of Zagreb and often seen on the social scene wearing some of our favourite local Croatian designers. We decided to ask Filip a few questions as to what he loves most about State of Style and why he chooses to shop with us.

#picoftheday #robertseverdesign #streetstyle

A post shared by Filip Lazov (@lazorres) on


How would you describe your style?

I have always preferred sports luxe but when I found out about the State of Style store, I started to appreciate Croatian designers more and more and my style has slightly changed. With the key pieces I have already bought I feel more unique and the best thing is that you can’t find anyone else wearing it but me.

Oduvijek sam volio sportsku eleganciju medutim od kada sam otkrio za state of style store i domaci dizajn moj se stil jako promjenio, i dalje kombiniram sportsku eleganciju ali nekako mi je drazi domaci dizajn jer se osjecam unikatno posto je vrlo rijetko ili gotovo nemoguce da cete naici na nekog obucen isto kao vi.

Favourite purchase so far?

It is very hard to decide what is my favourite purchase because I really like each piece but my KLISAB long shirt might be the one I most enjoy at the moment.

Vrlo mi je tesko odluciti koja mi je omiljena stvar koju sam kupio jer sve sto kupim obozavam nositi ali definitvno bih istaknuo svoju Klisab kosulju koju sam nedavno kupio

ATB by @antuntinbrisar in combination with @klisab.official 🔥

A post shared by Filip Lazov (@lazorres) on

Which is your favourite brand at SOS?

From all the amazing Croatian designers and brands that State of Style offers, I would like to point out Robert Sever. He has helped me a lot not only through my personal style but with advices as well on how to improve my look and show off my character through clothes.

Od svih tih predivnih domacih dizajnera i stranih brandova koje SOS ima u svojoj ponudi ja bih definitvno istaknuo svog najdrazeg Roberta Severa. Koji mi je i svojim savjetima i svojom odjecom uvelike pomogao poboljsati stil.

Why do you choose to shop at State of Style, Zagreb?

State of Style has brought me my friendship with Andriana and Tin, but also knowing that they have brands that are unavailable anywhere else in Croatia is what makes the whole boutique quite special. Moreover, all the advice that Andriana and Tin have given, I value a lot and for sure will visit you soon again.

 U SOS me prvenstveno dovelo moje poznanstvo sa Andrianom i Tinom, ali osim toga privuklo me i to sto se osim kod njih ti brandovi ne mogu pronaci nigdje drugdje, sto ih cini vrlo unikatnim i to je zapravo pravi razlog moje kupnje. I naravno svi korisni i iskreni savjeti Andriane i Tina, kojima nije samo bitno prodati nego da se kupac osjeca ugodno u tome sto nosi, su najveci razlog što sam nastavio kupovati u SOS-u

Filip Lazov 


We hope you enjoyed this month’s edition of Customer of the month and look forward to introducing you to another shopaholic in June. Have a great week ✌🏼